for a branding class at The University of Washington
May, 2017

This project was for a class on conference branding and design run by Chris Ozubko in which we each had to design every aspect of a theoretical conference. Our only guideline was that the conference had to be about wood in some way. My conference ended up being an ecology conference to take place in Finland. The theme of this particular conference would be the human impact on woodland ecosystems.

I approached this project wanting to somehow tie in illustration, which led to my initial thought of illustrating endangered woodland species. To tie this more into the urgent aspect, I included plants growing from the animals to show how the two were innately tied and both needed to be preserved. The tan color scheme and more formal look developed from looking at old naturalist field guides, and the bold sans serif paired with the delicate serif fonts demonstrate the intellectual perception of scientists versus the bold activist stance they are encouraged to take with this conference.